PRIVACY POLICY
Effective date: 08 September 2025
1. Information We Collect
When you make a booking, purchase a gift card, or contact us, we may collect:
- Name and contact details (email address, phone number)
- Booking details (dates, times, session types, group size)
- Payment information — processed securely by our payment provider (Stripe); we do not store card details
- Marketing preferences
- Enquiry and correspondence details
2. How We Use Your Information
- To process and fulfil your booking or gift card purchase
- To send booking confirmations, waivers, and reminders
- To respond to your enquiries
- To send marketing communications — only if you have opted in
- To comply with our legal obligations (tax records, safety documentation)
- To improve our website and services
3. Legal Basis for Processing
- Contract — to deliver the services you have booked
- Consent — for marketing communications
- Legal obligation — for tax and accounting records
- Legitimate interests — to improve our services and website experience
4. Data Sharing
We do not sell your personal data. We may share it with:
- Payment processors (Stripe) to handle transactions securely
- IT service providers who maintain our website and booking infrastructure
- Legal or regulatory authorities where required by law
5. Data Retention
- Booking and transaction records: up to 7 years (legal requirement)
- Marketing data: until you withdraw consent
- Support enquiries: approximately 2 years
6. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (where applicable)
- Withdraw marketing consent at any time
- Object to certain types of processing
- Request data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
7. Cookies
We use cookies to enhance your experience and for analytics. See our Cookie Policy for full details and how to manage your preferences.
8. Marketing
We only send marketing communications following your explicit opt-in. You can unsubscribe at any time via the link in any email or by contacting us directly.
9. Security
We use appropriate technical and organisational measures to protect your data against unauthorised access, disclosure, or loss.
10. Contact Us
For any privacy-related enquiries or to exercise your rights, contact us at:
Smash Palace LTD, Unit 8, Greetwell Hollow, Crofton Drive, Lincoln, LN3 4NR